GOA FEST 2017

Client: Goa Fest

About Client: For every opinion in Indian advertising, there is an equal and opposite opinion. Debates, counterpoints, beliefs, judgements, attitudes, and orientations are not words to be thrown around like bullet points in a strategy presentation. How about an awards show that’s not confined to one city, one discipline, one organization but one that truly celebrates the best of Indian advertising. Discontent just went national and Goafest was born!

Venue: Grand Hyatt, Bambolin

Date: 6 th – 8 th April 2017

Number of visitors: 3000-4000

Our Brief: Goafest is not just an advertising awards show, but a genre-busting, clutter-breaking, schedule-bending, melanin-assaulting advertising festival. Our endeavour was to create a rich experience for all-a celebration of every traveller present there. Our task at the even was to digitally support and engage the guests at the event.

Aim: To create a rich experience for all-a celebration of every traveller present there & to digitally support and engage the guests at the event.

Our Solution: There was something more creative, innovative and engaging present at the Goa Fest this time. We brought out our very own Freeze Booth which in turn was a huge success. It brought out the smiles, the craziness, wild side and funkiness among everyone. People lined up to get their photos/videos made. Each day just got better and better. Also, they could share the same on their Facebook, Twitter and E-mail accounts.