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May 30, 2023

Augmented Reality Campaign With Mumbai Indians For Reliance Digital

Client: Reliance Digital

About Client: Reliance Digital is a prominent electronics retail chain in India that offers a wide range of consumer electronics and appliances. It is a subsidiary of Reliance Retail, a division of Reliance Industries Limited, one of the largest conglomerates in India.

Venue: Wankhede Stadium , Mumbai

Number Of Visitors: 1000-2000

Date: 08th April-21th May 2023

Aim: To engage the public in the stadium.

About Activity: The Indian Premier League (IPL) is a professional Twenty20 Cricket league in India contested during April and May of every year by teams representing Indian cities. The Mumbai Indians is a highly successful franchise cricket team that represents the city of Mumbai in the Indian Premier League (IPL). Founded in 2008, the Mumbai Indians are one of the original eight teams of the IPL and have emerged as one of the most dominant and popular teams in the tournament. The Mumbai Indians and Reliance Digital share a common goal of providing exceptional experiences to fans. Their partnership goes beyond sponsorship and adds value to the team’s brand and fan engagement initiatives.

Task: MagicTap was given the responsibility to engage the public in the stadium. We brought out our very own AR based sefie booth where the visitors could come and click pictures with their favorite players. All they had to do was to select their favorite players they want to take selfie with. That players’s virtual character would appear on the screen and after the countdown to 3, they would start clicking pictures with their favourite players . In the end, a picture would be created which could be shared on their e-mail ids as well as on their Facebook page. The activity was a huge success. It brought out the smiles, the craziness, wild side and funkiness among everyone. People lined up to get their selfie  made. Each day just got better and better.  Magictap AR Photobooth

Magictap AR Photobooth

Magictap AR Photobooth

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